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Taco Bell's National Taco Month Is Three $4 Bundles, One Week Each, Ending November 2

Published Oct 14, 2026Updated Oct 23, 2026Officially confirmed

Taco Bell announced on October 13, 2026 that it is running a National Taco Month promotion through November 2, built from three celebrity orders sold as $4 bundles nationwide — Kevin Hart's October 13-19, Paris Hilton's October 20-26 and Doja Cat's October 27 to November 2. Each Tuesday of the run, the first 10,000 Taco Bell Rewards members to claim it get that week's bundle for $1 in the app instead.

Status
Limited timeConfirmed by the company
Brand
Taco Bell
Launch
October 13, 2026 — Kevin Hart's Usual, the first of three (Oct 13, 2026)
Last day
November 2, 2026, 11:59 pm PT — end of the offer period Taco Bell states (Nov 2, 2026)
Where
US — participating Taco Bell restaurants, nationwide, while supplies last, Weekly rotation: Hart Oct 13-19, Hilton Oct 20-26, Doja Cat Oct 27 - Nov 2, $1 version: Tuesday Drops in the app, Oct 13/20/27 only, first 10,000 members, $1 window each of those days: 2 pm PT to 11:59 pm PT
Run
Limited time
Price
$4 per bundle — Taco Bell publishes $4 for each bundle nationwide, and separately offers the week's bundle at $1 to the first 10,000 Rewards members claiming it in the app on Oct 13, 20 and 27. Price is for the base build; tax extra, prices vary by location, delivery may be higher.
  • Three $4 bundles, one week each, at participating US Taco Bell restaurants. A new bundle replaces the previous one every Tuesday.
  • Kevin Hart's Usual, October 13-19: Beef Burrito Supreme, Crunchy Taco and a medium fountain drink.
  • Paris Hilton's Usual, October 20-26: Diablo Ranch Crispy Chicken Crunchwrap Slider with Hidden Valley Ranch, Crunchy Taco and a medium fountain drink.
  • Doja Cat's Usual, October 27 to November 2: Mexican Pizza and a Spicy Potato Soft Taco — the only one of the three with no drink in it.
  • The $1 version is a Rewards-app offer, not a store price: the first 10,000 verified members to tap Claim Reward on October 13, 20 or 27 get it between 2 pm PT and 11:59 pm PT that day only.
  • The whole offer period ends November 2 at 11:59 pm PT. Limit one offer per transaction, while supplies last.
  • Taco Bell states the $4 price is for the base build; substitutions may cost extra, delivery may cost more, and the drink excludes freezes and specialty beverages.

What was announced

On October 13, 2026, Taco Bell announced a National Taco Month celebration extending its National Taco Day activity through November 2. It revealed the personal Taco Bell orders of Kevin Hart, Paris Hilton and Doja Cat and put each on sale nationwide as a $4 bundle for one week: Hart's October 13-19, Hilton's October 20-26 and Doja Cat's October 27 to November 2. Taco Bell also said that on each of those three Tuesdays, the first 10,000 verified Taco Bell Rewards members to claim it through Tuesday Drops in its app could get that week's bundle for $1 plus tax, redeemable from 2 pm PT until 11:59 pm PT that day, while supplies last.

Why it matters

The useful part of this promotion is its calendar, and the announcement spreads it across a headline, three product paragraphs and three separate legal footnotes. Each bundle is available for one week and is replaced on the following Tuesday, so arriving a day late means the item is simply gone — and the $1 price being quoted around it is a capped app reward for 10,000 people on a single afternoon, not a price any restaurant will charge. It is also one of the few Taco Bell promotions with a stated last day: the terms end the offer period on November 2 at 11:59 pm PT.

What Taco Bell announced

Taco Bell said on October 13, 2026 that it was extending its National Taco Day activity across the rest of the month by selling the personal orders of three celebrities as limited-time $4 bundles.

Each of the three runs for one week only, in sequence, at participating Taco Bell restaurants in the US. Taco Bell's own terms set the full offer period as October 13 to November 2, ending at 11:59 pm PT, and state that a new offer bundle launches each Tuesday and replaces the prior week's offer. There is a limit of one offer per transaction, and the offers run while supplies last.

The three bundles, and what is in each

Kevin Hart's Usual — available for $4 nationwide October 13 to 19 — is a Beef Burrito Supreme, a Crunchy Taco and a medium fountain drink. Taco Bell describes it as a classic lineup built around two longtime staples.

Paris Hilton's Usual — $4 nationwide October 20 to 26 — is a Diablo Ranch Crispy Chicken Crunchwrap Slider featuring Hidden Valley Ranch, a Crunchy Taco and a medium fountain drink.

Doja Cat's Usual — $4 nationwide October 27 to November 2 — is anchored by the Mexican Pizza and also includes a Spicy Potato Soft Taco. It is the only one of the three bundles Taco Bell does not describe as including a drink.

The $1 price is an app offer with a 10,000-person cap

The $1 figure attached to this promotion is not a restaurant price and is not available all week. It is a Tuesday Drops reward in the Taco Bell app, and Taco Bell caps it: on October 13, October 20 and October 27, the first 10,000 verified Taco Bell Rewards members who tap Claim Reward get that week's bundle for $1 plus tax.

The window is the same on each of those three dates — 2 pm PT until 11:59 pm PT, that day only, while supplies last — and the reward is added under the Rewards tab in the app within roughly ten minutes. Taco Bell limits it to one per user, says it is non-transferable, and notes that delivery fees may apply if it is part of a delivery order.

What the $4 does and does not cover

Taco Bell states that the price is for the base build, and that product or ingredient substitutions, upgrades and add-ons may incur an upcharge. The fountain drink in the Hart and Hilton bundles excludes freezes and specialty beverages.

As with every Taco Bell promotion, participation, prices and hours vary by restaurant, tax is extra, and prices may be higher with delivery. The offer is void where prohibited and cannot be combined with other offers.

How it follows National Taco Day

Taco Bell frames the month as a continuation rather than a new campaign: it says Global Taco Day may be over, but tacos deserve to be celebrated beyond one day. The release points back to its National Taco Day activity with Duolingo, which brought the Duo Habanero Sauce and a week-long Duo's Usual offer.

That is the same naming convention the October bundles use — a named "usual" sold at a flat price for a week — which makes this the second and larger run of the same mechanic inside a month.

Common questions

When does Taco Bell's National Taco Month end?
November 2, 2026, at 11:59 pm PT. That is the end of the offer period Taco Bell states in its own terms, and the last day of the Doja Cat bundle.
How much do the bundles cost?
$4 each at participating US restaurants, which is the price Taco Bell publishes. Taco Bell adds that the price is for the base build, tax is extra, prices vary by location, and delivery may cost more.
How do I get one for $1?
Through Tuesday Drops in the Taco Bell app on October 13, 20 or 27. Only the first 10,000 verified Taco Bell Rewards members who tap Claim Reward get it, and it is redeemable from 2 pm PT until 11:59 pm PT that same day, while supplies last.
Can I still get Kevin Hart's bundle in late October?
No. Taco Bell states that a new offer bundle launches each Tuesday and replaces the prior week's offer, so each of the three is available for its one week only.
Are these new menu items?
No. All six items across the three bundles are existing Taco Bell menu items; what is limited-time is the bundle and its $4 price.

Sources

  • Taco Bell · Press release · checked Oct 23, 2026

    • Taco Bell announced its National Taco Month celebration on October 13, 2026, from Irvine, California
    • Three celebrity orders are sold as $4 bundles nationwide, each available for one week only
    • Kevin Hart's Usual is a Beef Burrito Supreme, a Crunchy Taco and a medium fountain drink, available for $4 nationwide October 13-19
    • Paris Hilton's Usual is a Diablo Ranch Crispy Chicken Crunchwrap Slider featuring Hidden Valley Ranch, a Crunchy Taco and a medium fountain drink, available for $4 nationwide October 20-26
    • Doja Cat's Usual is the Mexican Pizza and a Spicy Potato Soft Taco, available for $4 nationwide October 27 through November 2
    • The first 10,000 verified Taco Bell Rewards members who claim the reward get that week's bundle for $1 via Tuesday Drops in the app, from 2 pm PT until 11:59 pm PT on October 13, October 20 and October 27
    • The offer period runs 10/13 to 11/2 until 11:59 PM PT at participating locations, while supplies last
    • A new offer bundle launches each Tuesday during the offer period and replaces the prior week's offer, with a limit of one offer per transaction
    • Drinks exclude freezes and specialty beverages, the price is for the base build, and substitutions may incur an upcharge
    • The celebration follows National Taco Day with Duolingo, Duo Habanero Sauce and a week-long Duo's Usual offer