Trending in food
Foods and drinks people are suddenly searching for — what they are, and what set each one off.
- PeakingApple Is the Flavour Chains Added to Fall Menus in 2026McDonald's fall coffee is caramel apple. Wendy's dessert is apple crumble. Krispy Kreme added an Apple Crisp Latte. Every apple item confirmed for fall 2026, and what it says about pumpkin.
- RisingNostalgia Is the Biggest Thing on Fast-Food Menus in 2026Chick-fil-A is running a campaign called Newstalgia, Oreo is selling banana pudding and chicken and waffles cookies, and the restaurant industry's own 2026 forecast put comfort food second.
- RisingWhy Matcha Keeps Getting More ExpensiveMatcha prices have risen every year since 2022 and Kyoto tea houses are still capping purchases. What is actually short, why planting more does not fix it, and what it is now doing to hojicha.
How to read this page
What counts as a trend here
A trend earns a page when interest in it is measurable and something specific set it off: a chain putting it on a menu, a shortage moving a price, a format spreading between brands. Momentum on its own is not enough. If there is nothing to explain, there is nothing to write.
What the status labels mean
Rising, peaking, and cooling describe where interest sits relative to the last few months. They are not a percentage, because this site does not publish a growth figure it cannot source. Where a number appears, a named source published it.
Why these pages keep changing
Trend pages are written to outlive the spike, so they are revisited as the story moves: a shortage that eases, a flavour that becomes permanent, a fad that ends. The update date on a page is the date its claims were last checked.
The rules behind all of this are written down in the editorial standards, and the publishing system enforces them. Spotted something wrong? Tell us and it gets checked against the company's own sources.