Taco Bell put a three-item Tajín menu on sale nationwide on August 13: a Tajín Taco at a suggested $2.99, a Tajín Cheesy Gordita Crunch at $5.99 and a Tajín Pineapple Strawberry Freeze from $3.99. All three were still listed on Taco Bell's own Featured menu when it was re-checked on September 23, 41 days after launch, at the same listed prices read a week earlier. It is a limited run and Taco Bell still has not given an end date.
- Status
- Available nowConfirmed by the company
- Brand
- Taco Bell
- Launch
- August 13 (Aug 13, 2026)
- Where
- US — participating locations, while supplies last; still listed on Taco Bell's Featured menu September 23, 2026
- Run
- Limited time
- Price
- $2.99 taco, $5.99 gordita crunch, $3.99–$4.19 freeze — suggested prices, taxes extra, higher with delivery
- What's in it
- Tajín-seasoned crunchy shell, seasoned beef, Spicy Ranch, mango salsa, mozzarella, pepperjack and cheddar (gordita crunch)
- Launched August 13, at participating locations while supplies last
- Still on Taco Bell's own Featured menu as of September 23, 2026 — 41 days after launch
- Tajín Taco — suggested price $2.99; listed at $2.89 on Taco Bell's menu on September 23
- Tajín Cheesy Gordita Crunch — suggested price $5.99; listed at $5.99 on September 23
- Tajín Pineapple Strawberry Freeze — $3.99 for 16 oz, $4.19 for 20 oz; listed at $4.19 on September 23
- Listed prices are unchanged from the September 16 reading
- No end date has been announced, and Taco Bell says only that new items run for a limited time
- The collaboration is fronted by Peso Pluma
What was announced
Taco Bell announced on August 12 that it was launching a three-item menu with the seasoning brand Tajín the following day, fronted by the Mexican artist Peso Pluma. The lineup is the Tajín Taco, the Tajín Cheesy Gordita Crunch and the Tajín Pineapple Strawberry Freeze, available nationwide at participating locations for a limited time.
Why it matters
Taco Bell publishing suggested prices in the announcement is worth noting on its own, because most chains leave pricing out entirely and let it surface through customers. The Tajín tie-up also puts a supermarket seasoning brand on a national fast-food menu, which is a different kind of collaboration from the usual celebrity meal.
Still on the menu, six weeks in
Re-checked on September 23, 2026, all three Tajín items were still listed on Taco Bell's own Featured menu page: the Tajín Taco, the Tajín Cheesy Gordita Crunch and the Tajín Pineapple Strawberry Freeze. That is 41 days after the August 13 launch, and the third consecutive check to find all three in place.
A menu listing is the strongest available evidence that a limited item is still being sold, stronger than the announcement that introduced it. It is not a guarantee for every restaurant — Taco Bell sells these at participating locations, and a store that has sold through will not have them whatever the national menu says.
The three items
The Tajín Taco is a crunchy shell seasoned with Tajín, filled with seasoned beef, Spicy Ranch, lettuce, shredded cheese and mango salsa. It comes with an extra packet of Tajín Clásico seasoning.
The Tajín Cheesy Gordita Crunch wraps a flatbread with mozzarella, pepperjack and cheddar around a Tajín-seasoned crunchy shell, with seasoned beef, Spicy Ranch, lettuce, cheddar and mango salsa inside.
The Tajín Pineapple Strawberry Freeze is a frozen drink with pineapple flavour, strawberry-flavoured syrup and Tajín.
Prices, and the caveat attached to them
Taco Bell gives suggested prices of $2.99 for the taco, $5.99 for the Cheesy Gordita Crunch and $3.99 or $4.19 for the freeze depending on size. These are suggested figures. The company notes taxes are extra and that prices may be higher with delivery, and Taco Bell restaurants set their own pricing, so what you pay may differ.
On September 23, with no store selected, Taco Bell's online menu listed the Tajín Taco at $2.89, the Tajín Cheesy Gordita Crunch at $5.99 and the Tajín Pineapple Strawberry Freeze at $4.19 for the large size. Those are the same three figures read on September 16, so the listing has not moved in a week. The taco is ten cents under the suggested price and the freeze is at the higher of the two sizes quoted, which is the kind of gap the suggested-price caveat exists to cover.
How long it lasts
Taco Bell describes the menu as available at participating locations for a limited time only, while supplies last, and has not published an end date. Its own Featured menu page repeats the framing rather than dating it: all new menu items are available for a limited time.
So there is still no date to plan around. What can be said is that the items were listed on September 23, 41 days in, and that limited runs framed as while-supplies-last can end without notice. This page is re-checked against Taco Bell's menu and will record the last day if Taco Bell ever publishes one.
Common questions
- Is the Taco Bell Tajín menu still available?
- It was on September 23, 2026. All three items were still listed on Taco Bell's own Featured menu that day, 41 days after the August 13 launch. Availability is by participating location, so an individual restaurant may have sold through.
- How much is the Tajín Taco?
- Taco Bell gives a suggested price of $2.99, before tax and excluding delivery. Prices vary by location.
- When did the Tajín menu launch?
- August 13, 2026, nationwide at participating locations.
- When does it end?
- Taco Bell has not announced an end date and says the items are available while supplies last. They were still on the menu when checked on September 23, 2026.
Sources
Taco Bell · Press release · checked Sep 18, 2026
- The August 13, 2026 nationwide launch date
- Suggested prices of $2.99 for the taco, $5.99 for the Cheesy Gordita Crunch and $3.99-$4.19 for the freeze
- Taco Bell's own description of each of the three items
- That the run is limited time, at participating locations, while supplies last
- That no end date is stated in the announcement
- The Peso Pluma partnership
- Featured — Taco BellOfficial
Taco Bell · Menu · checked Sep 23, 2026
- Re-checked September 23, 2026: all three Tajin items are still listed on Taco Bell's Featured menu, 41 days after launch
- Listed prices read on September 23, 2026 with no store selected: Tajin Taco $2.89, Tajin Cheesy Gordita Crunch $5.99, Tajin Pineapple Strawberry Freeze $4.19 (large)
- Those listed prices are unchanged from the September 16, 2026 reading
- That Taco Bell's menu page frames new items as available for a limited time without dating them
- The Featured menu is rendered client-side and cannot be read with a plain fetch