Taco Bell put a three-item Tajín menu on sale nationwide on August 13: a Tajín Taco at a suggested $2.99, a Tajín Cheesy Gordita Crunch at $5.99 and a Tajín Pineapple Strawberry Freeze from $3.99. It is a limited run and no end date has been given.
- Status
- Available nowConfirmed by the company
- Brand
- Taco Bell
- Launch
- August 13 (Aug 13, 2026)
- Where
- US — participating locations, while supplies last
- Run
- Limited time
- Price
- $2.99 taco, $5.99 gordita crunch, $3.99–$4.19 freeze — suggested prices, taxes extra, higher with delivery
- What's in it
- Tajín-seasoned crunchy shell, seasoned beef, Spicy Ranch, mango salsa, mozzarella, pepperjack and cheddar (gordita crunch)
- Launched August 13, at participating locations while supplies last
- Tajín Taco — suggested price $2.99, comes with a Tajín Clásico seasoning packet
- Tajín Cheesy Gordita Crunch — suggested price $5.99
- Tajín Pineapple Strawberry Freeze — $3.99 for 16 oz, $4.19 for 20 oz
- No end date has been announced
- The collaboration is fronted by Peso Pluma
What was announced
Taco Bell announced on August 12 that it was launching a three-item menu with the seasoning brand Tajín the following day, fronted by the Mexican artist Peso Pluma. The lineup is the Tajín Taco, the Tajín Cheesy Gordita Crunch and the Tajín Pineapple Strawberry Freeze, available nationwide at participating locations for a limited time.
Why it matters
Taco Bell publishing suggested prices in the announcement is worth noting on its own, because most chains leave pricing out entirely and let it surface through customers. The Tajín tie-up also puts a supermarket seasoning brand on a national fast-food menu, which is a different kind of collaboration from the usual celebrity meal.
The three items
The Tajín Taco is a crunchy shell seasoned with Tajín, filled with seasoned beef, Spicy Ranch, lettuce, shredded cheese and mango salsa. It comes with an extra packet of Tajín Clásico seasoning.
The Tajín Cheesy Gordita Crunch wraps a flatbread with mozzarella, pepperjack and cheddar around a Tajín-seasoned crunchy shell, with seasoned beef, Spicy Ranch, lettuce, cheddar and mango salsa inside.
The Tajín Pineapple Strawberry Freeze is a frozen drink with pineapple flavour, strawberry-flavoured syrup and Tajín.
Prices, and the caveat attached to them
Taco Bell gives suggested prices of $2.99 for the taco, $5.99 for the Cheesy Gordita Crunch and $3.99 or $4.19 for the freeze depending on size. These are suggested figures. The company notes taxes are extra and that prices may be higher with delivery, and Taco Bell restaurants set their own pricing, so what you pay may differ.
How long it lasts
Taco Bell describes the menu as available at participating locations for a limited time only, while supplies last, and has not published an end date. Limited runs framed as while-supplies-last can end without notice, so there is no date to plan around here.
Common questions
- How much is the Tajín Taco?
- Taco Bell gives a suggested price of $2.99, before tax and excluding delivery. Prices vary by location.
- When did the Tajín menu launch?
- August 13, 2026, nationwide at participating locations.
- When does it end?
- Taco Bell has not announced an end date and says the items are available while supplies last.
Sources
Taco Bell · Press release · checked Aug 16, 2026
- The three items and their descriptions
- The suggested prices of each item
- The launch date of August 13
- Availability at participating locations for a limited time while supplies last