Chipotle announced on October 13, 2026 a limited-edition Big Ass Chipotle Bag — a 36-inch-wide, 170-litre version of its takeout bag — which cannot be bought. It is awarded through a Rewards sweepstakes that runs to 11:59 p.m. PT on November 10, 2026, with 2,000 bags given away each week for four weeks to members who order a Family Meal through the Chipotle app or Chipotle.com.
- Status
- Limited timeConfirmed by the company
- Brand
- Chipotle
- Launch
- Oct. 13, 2026 (Oct 13, 2026)
- Last day
- 11/10/26 at 11:59 p.m. PT, when the sweepstakes period closes (Nov 10, 2026)
- Where
- US — 50 states and D.C., Chipotle Rewards members aged 13+, Not for sale — awarded only as a sweepstakes prize, Entry via a Family Meal ordered in the Chipotle app or on Chipotle.com
- Run
- Limited time
- Announced October 13, 2026; the sweepstakes period closes 11:59 p.m. PT on November 10, 2026
- The bag is not sold — it is only a sweepstakes prize
- 2,000 bags are given away each week for four weeks, per Chipotle's own promotion page
- Entry is for U.S. Rewards members aged 13 and over who buy a Family Meal in the app or on Chipotle.com
- The official rules state no purchase is necessary and that a free entry method exists, despite the promotion being built around a Family Meal purchase
- Dimensions Chipotle gives: 36 inches wide, 24 inches tall, 12 inches deep, 170-litre capacity
- Chipotle says Family Meals were "previously known as Build-Your-Own Chipotle" — but its own promotion page still calls the offering Build Your Own Chipotle throughout
- Chipotle's "less than $10 per person" figure is footnoted: it assumes chicken and a group of at least six, and excludes extra guacamole or queso, sides, drinks, taxes and delivery
- Family Meals serve four to six people and are digital-only — app, Chipotle.com or Chipotle.ca
What was announced
Chipotle announced from Newport Beach on October 13, 2026 a "limited-edition, three-foot-wide, 170-liter version of its iconic takeout bag to spotlight Family Meals", its digital-exclusive group offering for four to six people. Beginning that day, U.S. Rewards members who purchase a Family Meal through the Chipotle app or Chipotle.com are automatically entered in a multi-week sweepstakes to win one, with winners drawn weekly; Chipotle's promotion page puts the number at 2,000 bags a week for four weeks. The official rules set the sweepstakes period as October 13, 2026 to 11:59 p.m. PT on November 10, 2026, state that no purchase is necessary, and limit entry to residents of the 50 U.S. states and D.C. aged 13 and over. The release also records, in passing, that Family Meals were "previously known as Build-Your-Own Chipotle", and repeats Chipotle's "less than $10 per person" framing for them.
Why it matters
Three things on this page are not in the coverage that followed the announcement: the bag cannot be bought at all, the sweepstakes has a hard close on November 10, and Chipotle's "less than $10 per person" figure carries footnoted conditions — cheapest protein, largest group, no extras — that the headline number does not. The release also quietly renames Build-Your-Own Chipotle to Family Meals, a change Chipotle's own promotion page has not yet made.
How the bag is actually obtained
The bag is not a menu item and not merchandise for sale. Chipotle says Rewards members in the U.S. get "the chance to win a Big Ass Chipotle Bag through a multi-week digital sweepstakes", with winners drawn each week from members who buy a Family Meal through the Chipotle app or Chipotle.com.
Chipotle's own promotion page puts numbers on it: "one of 2,000 bags given away each week for four weeks". That is 8,000 bags in total across the period, which is the figure the press release does not state.
The official rules in the release's footnote are worth reading against the marketing, because they say something different in two places. The sweepstakes period runs from 12:01 a.m. PT on October 13, 2026 to 11:59 p.m. PT on November 10, 2026. Entry is open to legal residents of the 50 U.S. states and D.C. aged 13 and over. And the rules open with "NO PURCHASE NECESSARY", directing entrants to chipotle.com/giveaway for "free entry method" details — even though every piece of the promotion around it is framed as buying a Family Meal to be entered automatically.
What the bag is, by the numbers Chipotle published
Chipotle describes the Big Ass Chipotle Bag as "a larger-than-life take on a brand staple, created to celebrate Family Meals". The dimensions it gives are 36 inches wide, 24 inches tall and 12 inches deep, with a 170-litre capacity, which Chipotle calls "the biggest bag in Chipotle history".
Fernando Machado, Chipotle's chief brand officer, is quoted in the release: "A Big Ass Meal deserves a Big Ass Bag. We took one of the most recognizable parts of the Chipotle experience, gave it an outsized upgrade, and created something that's impossible to miss." The bag anchors a national advertising campaign, Chipotle's first major work with the agency GUT.
The quieter news: Build-Your-Own Chipotle is now Family Meals — on one page of two
Buried in the release is a menu-naming change that was never announced on its own. Describing the group offering, Chipotle writes: "Previously known as Build-Your-Own Chipotle, Family Meals give groups everything they need to build their own Chipotle entrees."
The rename has not reached Chipotle's own promotion page. As of October 28, 2026, the FAQ on chipotle.com/bab — the page the release links to for ordering — still uses the old name throughout, answering "How many people does Build Your Own Chipotle feed?" and "How much is Build Your Own Chipotle?" rather than the new one. Both names therefore describe the same thing right now, and someone searching either term is looking for the same four-to-six-person order.
Stephanie Perdue, senior vice president of brand marketing, frames the offering this way in the release: "With enough food to serve four to six people, it's a convenient option for dinner, game days and all the moments when everyone wants something a little different." Family Meals are digital-only, ordered through the app, Chipotle.com or Chipotle.ca, with pickup Chipotle says is available in as few as 10 minutes.
The "less than $10 per person" figure, and the conditions on it
The release states that "at less than $10 per person, Family Meals offer abundant portions with convenient pickup or delivery". That figure is Chipotle's own, so it belongs on this page — but the conditions attached to it appear only in the footnote on Chipotle's promotion page, and they narrow it considerably.
In Chipotle's words: "Less than $10 is based on chicken order for a group size of at least six. Excludes extra charges such as extra guacamole or queso blanco, sides, drinks and taxes. Delivery pricing is higher and fees apply."
So the figure assumes the cheapest protein, the largest group the meal serves, and none of the add-ons most orders include. Chipotle has published no fixed dollar price for a Family Meal itself, and prices vary by location, so this page carries the per-person framing with its conditions rather than a headline price.
The date that matters
There is one hard deadline in the whole promotion: entries close at 11:59 p.m. PT on November 10, 2026. After that the weekly draws are over, and Chipotle has announced nothing about the bag being sold, reissued or offered again.
This page is set to be re-checked on November 10. If Chipotle extends the sweepstakes, names the total number of winners, or puts the bag on sale, that will be added here with the source that said so.
Common questions
- Can you buy the Big Ass Chipotle Bag?
- No. Chipotle has not offered it for sale. It is awarded only as a prize in the Rewards sweepstakes that runs through November 10, 2026.
- How do you enter?
- Chipotle says U.S. Rewards members who purchase a Family Meal through the Chipotle app or Chipotle.com are automatically entered, with winners drawn each week. The official rules also state "NO PURCHASE NECESSARY" and point to chipotle.com/giveaway for the free entry method.
- When does the giveaway end?
- The sweepstakes period ends at 11:59 p.m. PT on November 10, 2026. It began at 12:01 a.m. PT on October 13, 2026.
- How many bags are there?
- Chipotle's promotion page says 2,000 bags are given away each week for four weeks. The press release does not give a total.
- How big is it?
- Chipotle gives the dimensions as 36 inches wide, 24 inches tall and 12 inches deep, with a 170-litre capacity.
- Is Build Your Own Chipotle the same as a Family Meal?
- Yes. The release says Family Meals were "previously known as Build-Your-Own Chipotle", and Chipotle's own promotion page still uses the older name in its FAQ. Both refer to the customisable order that serves four to six people.
- How much is a Chipotle Family Meal?
- Chipotle states "less than $10 per person" but footnotes it: the figure assumes a chicken order for a group of at least six and excludes extras such as extra guacamole or queso blanco, sides, drinks and taxes, with higher pricing and fees for delivery. Chipotle has published no fixed total price.
Sources
Chipotle Mexican Grill · Press release · checked Oct 28, 2026
- The October 13, 2026 start of the Big Ass Chipotle Bag sweepstakes and its 11/10/26 11:59 p.m. PT close
- The bag's stated dimensions of 36 x 24 x 12 inches and 170-litre capacity
- That the bag is awarded through a sweepstakes rather than sold
- That Family Meals were previously known as Build-Your-Own Chipotle
- Chipotle's statement that Family Meals are "less than $10 per person" and serve four to six people
- Big Ass BagOfficial
Chipotle Mexican Grill · Product page · checked Oct 28, 2026
- That 2,000 bags are given away each week for four weeks
- That entry requires a Family Meal purchase by a Rewards member
- That Chipotle's own page still calls the offering Build Your Own Chipotle
- The conditions attached to the "less than $10 per person" figure