Dairy Queen's First Halloween Collection Runs September 28 to November 1 — and the Only Price DQ Named Is $4, for a Plush

Dairy Queen announced the Spellbound Series on September 22, 2026, and calls it the company's first-ever Halloween collection. The announcement frames the run with a single sentence that carries both dates: "Starting September 28 through November 1, DQ is inviting fans to embrace the magic of the season using all their senses."

Three new items sit under that heading. The Enchanted OREO Blizzard Treat, which Dairy Queen describes as OREO cookies, a sweet ube-flavored base and an enchanted purple shimmer blended with DQ soft serve. The Bubble Brew DQ Sparkler, described as blood orange and lemonade with sparkling water served over ice and topped with cold foam — the company adds an instruction rather than a tasting note, saying to stir it, and that "the more you stir, the more it bubbles and foams". And a Ghost Pepper Sauce, which Dairy Queen calls a blazing ghost pepper dip with "fiery, bold, smoky pepper heat" and pairs with a four-piece Chicken Strip Basket of white-meat chicken strips, fries and Texas toast.

Alongside the food is a collectible: DQ Mystery Blizzard Buddy plush keychains, sold in mystery packaging in five designs — Blizabeth, Flip, Blenda, Brrrnie and a rare golden Goldie.

The collection's window is September 28 to November 1, 2026. That is Dairy Queen's own framing of the promotion and the three items listed under it, and it is the date range this page treats as the menu's run.

A second date appears in the fine print and is easy to mistake for the first. The sweepstakes attached to the plush keychains "Ends 10/31/26" — October 31, one day before the menu window closes. It is open to legal residents of the 50 U.S. states, D.C. and Canada excluding Texas and Quebec, requires entrants to be 18 or over and a DQ Rewards member, and is void in Texas and Quebec. So Halloween night is the last day to enter the draw, not the last day to buy the Blizzard.

The plush itself has no end date of its own. Dairy Queen offers it "while supplies last", which is not a date and cannot be held to one.

Worth noting against the company's other autumn menu: Dairy Queen published a start and an end date here, and has published only a start date for its Fall Treat Collection, which has been on sale since August 31 with no last day named. The November 1 date belongs to the Halloween items and says nothing about the fall ones.

Dairy Queen named no price for the Enchanted OREO Blizzard Treat, the Bubble Brew DQ Sparkler or the Ghost Pepper Sauce. Not a suggested price, not a range. The one figure in the announcement is $4, and it buys a Mystery Blizzard Buddy plush keychain added to any purchase at participating U.S. locations, while supplies last, limited to one per customer per transaction.

That is a price for merchandise, not for a Blizzard, and this page keeps the two apart. Dairy Queen is franchised and prices vary by location, which is the usual reason a chain publishes none — but the effect is that the answer to "what does the Enchanted OREO Blizzard cost" is that the company has not said, and no figure on this page should be read as one.

Dexerto, reporting the announcement on September 22, likewise named no price beyond the $4 plush.

The collection is not identical across the border, and the difference is in the one number Dairy Queen did publish. To Do Canada, reporting on September 28, 2026, said Dairy Queen Canada's Spellbound menu carries the Bubble Brew DQ Sparkler and the Enchanted OREO Blizzard Treat through November 1 — the same closing date, without the Ghost Pepper Sauce — and that Dairy Queen Canada prices the Mystery Blizzard Buddies at $6 as an add-on to any purchase, while supplies last.

The same report describes a Canada-side extra with no U.S. equivalent in Dairy Queen's announcement: a "Spellbound Secret Lair" daily game in the DQ app for DQ Rewards members, with gift cards and bonus DQ Points among the prizes.

Those Canadian details are attributed to that report rather than to a Dairy Queen page this site could read. Dairy Queen's consumer site refused every automated request made for this article, so the $6 is recorded here as reported and is not carried as a price in this page's structured record, where only figures from the company's own publications go.

**A price for any of the three items.** Covered above. It is the most-searched thing about a new Blizzard and the company has not published it.

**Which locations participate.** The announcement says "participating U.S. DQ locations" for the plush and does not qualify the three menu items by region at all. Dairy Queen publishes no participating-store list, so "is it at my DQ" is not a question this page can answer.

**Whether the items are on the menu today.** This could not be verified. Dairy Queen's consumer site, including its Blizzard menu and its Canadian promotions pages, returned HTTP 403 to every request made while researching this page, so the company's own menu listing — normally the strongest evidence that an announced item actually arrived — was unreadable. What this page rests on is Dairy Queen's announcement of the dates, which has not been revised, and the absence of any report that the collection was delayed or pulled. The September 28 start is therefore stated as announced rather than as observed on a menu.

**Anything about the Fall Treat Collection.** The Halloween announcement does not say that any fall item is leaving, and November 1 should not be read across to it.