Dairy Queen's Holiday Cookie Swap Blizzard Treat Collection went on sale November 2, 2026 and runs to January 3 at participating U.S. locations. It holds two treats — the new Peanut Butter Blossom made with Hershey's Mini Kisses and the returning Peppermint Bark — and DQ's announcement puts a price on neither of them.
- Status
- Limited timeConfirmed by the company
- Brand
- Dairy Queen
- Launch
- 11/2 (Nov 2, 2026)
- Last day
- 1/3 — DQ's release writes the window as "11/2/-1/3" (Jan 3, 2027)
- Where
- US — participating locations nationwide, Deals require a DQ Rewards account
- Run
- Limited time
- What's in it
- HERSHEY'S MINI KISSES, Cookie pieces, Peanut butter topping, Milk and white chocolatey layers, Peppermint candy cane pieces, Soft serve
- Two Blizzard Treats: Peanut Butter Blossom made with Hershey's Mini Kisses (new) and Peppermint Bark (returning).
- On sale from November 2, 2026 at participating U.S. locations nationwide.
- DQ's own release writes the run as "11/2/-1/3" — a malformed range with no years in it. Read in context it ends January 3, 2027.
- No price is announced for either Blizzard, in any size. That is normal for DQ treat collections and it is the question readers arrive with.
- The prices DQ did publish are for deals, not the treats: an $8 Meal Deal that can be upgraded with a $2 Blizzard Treat.
- A separate Friendsgiving deal runs 11/2 to 11/29: two cupcakes for $6.
- Both deals require a DQ Rewards account, and DQ warns deals "may take 24 hours to appear".
- DQ announced the collection on October 26, 2026, a week before it went on sale.
What was announced
On October 26, 2026, Dairy Queen announced the Holiday Cookie Swap BLIZZARD Treat Collection, a two-item seasonal line-up built around the holiday cookie swap. The new Peanut Butter Blossom made with Hershey's Mini Kisses joins the returning Peppermint Bark, and the release says the collection is "available from 11/2/-1/3 at participating U.S. locations nationwide". DQ announced no price for either treat. The prices in the release attach to deals instead: an $8 Meal Deal upgradeable with a $2 Blizzard Treat, and a Friendsgiving offer of two cupcakes for $6 running 11/2 to 11/29, both requiring a DQ Rewards account.
Why it matters
Dairy Queen is one of the few chains that reliably states an end date for a seasonal collection, and a stated last day is the fact a reader actually needs — press releases announce arrivals and rarely announce departures. This one is worth recording precisely because DQ printed the range as "11/2/-1/3", with a stray slash and no years, and every outlet that covered it tidied the date without saying so. The absence of any Blizzard price is the second recurring gap, and it is the same gap DQ left on its fall collection.
The two treats, as DQ describes them
Dairy Queen announced the Holiday Cookie Swap Blizzard Treat Collection on October 26, 2026, framing it around the holiday cookie-swap tradition. There are two items in it.
The new one is the Peanut Butter Blossom made with Hershey's Mini Kisses Blizzard Treat. DQ describes it as "HERSHEY'S MINI KISSES, cookie pieces, and peanut butter topping blended with our world-famous soft serve" — a reference to the peanut butter blossom cookie, the one with a chocolate kiss pressed into the middle.
The returning one is the Peppermint Bark Blizzard Treat, which DQ describes as "milk and white chocolatey layers sprinkled with peppermint candy cane pieces blended with our world-famous soft serve".
Those two descriptions are the whole of what DQ has said about what is in them. The release lists no sizes, no nutrition figures and no allergen detail beyond the named components.
The end date, and the typo in DQ's own release
DQ's announcement gives the run in one short phrase: the collection is "available from 11/2/-1/3 at participating U.S. locations nationwide".
That is a malformed range. There is a stray slash after 11/2, and neither date carries a year. Read in context it is unambiguous enough — the collection went on sale November 2, 2026 and the second date is January 3, which has to fall in 2027 because the window crosses the new year — but the company never wrote either year down, and the formatting is DQ's, not a transcription error on this page.
Coverage of the launch quietly cleaned it up. People, reporting from a release shared with it, printed the window as "from Nov. 2 to Jan. 3". That is almost certainly the right reading. It is still a reading rather than a quotation, which is why the exact string DQ published appears above.
The practical answer for a reader asking when the Peppermint Bark Blizzard goes away: January 3, 2027, on DQ's stated range, at participating locations.
What it costs: DQ has not said
There is no price for either Blizzard Treat in DQ's announcement. Not for a mini, small, medium or large, and not a "starting at" figure.
This is the single most searched thing about a new Blizzard and it is absent, as it was for DQ's fall collection earlier in 2026. Blizzard pricing is set at the restaurant level and varies between franchises, which is the usual reason a chain declines to publish one — though DQ did not give a reason.
The prices DQ did publish in this release attach to deals rather than to the treats. The release says that "for a limited-time, fans can upgrade the $8 Meal Deal to include a $2 Blizzard Treat", and that "for just a $2, fans can upgrade their meal deal dessert to any Blizzard Treat" — the word "any" covering the two holiday flavours. The $8 Meal Deal itself includes full-size regular fries.
Separately, a Friendsgiving offer runs from 11/2 to 11/29: "grab 2 cupcakes at DQ for just $6".
Both deals come with conditions DQ states plainly: "Must create a DQ Rewards account to receive deal", "Deals may take 24 hours to appear", and "For a limited time only at participating U.S. locations. Other terms apply." So the $2 upgrade is a rewards-account price, not a counter price.
Common questions
- When does the Peppermint Bark Blizzard end?
- January 3, 2027, on DQ's stated range. The release writes the window as "11/2/-1/3" without years; the second date falls in 2027 because the run crosses the new year. DQ has not published a cleaner version of that date.
- How much is the Peanut Butter Blossom Blizzard?
- Dairy Queen has not announced a price for it, or for the Peppermint Bark, in any size. The only treat price in the release is a $2 Blizzard Treat upgrade on the $8 Meal Deal, which requires a DQ Rewards account. Blizzard prices are otherwise set locally and vary between franchises.
- What is in the Holiday Cookie Swap collection?
- Two Blizzard Treats. The Peanut Butter Blossom made with Hershey's Mini Kisses is new, and DQ describes it as Hershey's Mini Kisses, cookie pieces and peanut butter topping blended with its soft serve. The Peppermint Bark Blizzard returns, described by DQ as milk and white chocolatey layers with peppermint candy cane pieces.
- Is the collection at every Dairy Queen?
- No. DQ says the collection is available "at participating U.S. locations nationwide", which leaves individual franchises out of it, and adds that other terms apply. The deals attached to it additionally require a DQ Rewards account.
Sources
Dairy Queen · Press release · checked Nov 8, 2026
- DQ's own announcement, dated 10/26/2026, launches the Holiday Cookie Swap BLIZZARD Treat Collection
- The release says the collection is 'available from 11/2/-1/3 at participating U.S. locations nationwide'
- The collection contains two Blizzard Treats: the new 'Peanut Butter Blossom made with HERSHEY'S MINI KISSES BLIZZARD Treat' and the returning 'Peppermint Bark BLIZZARD Treat'
- DQ describes the Peanut Butter Blossom as 'HERSHEY'S MINI KISSES, cookie pieces, and peanut butter topping blended with our world-famous soft serve'
- DQ describes the Peppermint Bark as 'Milk and white chocolatey layers sprinkled with peppermint candy cane pieces blended with our world-famous soft serve'
- The release states no price for either Blizzard Treat in any size
- The release says 'for a limited-time, fans can upgrade the $8 Meal Deal to include a $2 Blizzard Treat' and that 'for just a $2, fans can upgrade their meal deal dessert to any Blizzard Treat'
- The release says 'From 11/2-11/29, grab 2 cupcakes at DQ for just $6 with a limited-time Friendsgiving deal'
- The release's terms state 'For a limited time only at participating U.S. locations. Other terms apply', 'Must create a DQ Rewards account to receive deal' and 'Deals may take 24 hours to appear'
- Plain HTTP requests to this page are refused by a bot check, so it requires a browser to read
People · Food publication · checked Nov 8, 2026
- People reported from a press release shared with it that the Holiday Cookie Swap Blizzard Treat Collection would be available from Nov. 2 to Jan. 3
- Example of coverage printing the end date as a clean 'Jan. 3' rather than the malformed range in DQ's own release
Allrecipes · Food publication · checked Nov 8, 2026
- Allrecipes reported the collection launches Nov. 2 and that the new Blizzard is a tie-up with Hershey's