Pillsbury has put ready-to-bake frozen croissants in the freezer aisle in Butter and Chocolate varieties, which General Mills says is a first for the brand, announced on September 3, 2026 and on sale at retailers nationwide now. They are a permanent addition rather than a seasonal run, come eight to a package, and General Mills published no price.
- Status
- Available nowConfirmed by the company
- Brand
- Pillsbury
- Launch
- available nationwide now, per General Mills' September 3, 2026 announcement
- Where
- US — freezer section at retailers nationwide
- Run
- Permanent
- Size
- 8 croissants per package — Butter 10.4 oz, Chocolate 12.4 oz
- Two varieties: Pillsbury Butter Grands! Croissants and Chocolate Grands! Croissants
- Permanent — General Mills says they join Pillsbury's ongoing lineup, not a limited run
- Available in the freezer section at retailers nationwide as of the September 3 announcement
- Eight pastries per package; Pillsbury lists the butter pack at 10.4 oz and the chocolate at 12.4 oz
- General Mills says each croissant has 48 layers and bakes in under 30 minutes from frozen
- No thawing, proofing, rolling or shaping, according to Pillsbury's own product page
- No price was published by General Mills or Pillsbury, so shelf prices will vary by retailer
What it is
Pillsbury Grands! Croissants are frozen, pre-shaped croissant pastries sold eight to a package in two varieties, Butter and Chocolate. General Mills says they go from the freezer to the oven with no rolling, shaping or thawing and are ready in under 30 minutes, and that each croissant is made up of 48 layers. Pillsbury's product page adds that no proofing is required and that the dough is placed on a pan straight from frozen. General Mills says they are the first ready-to-bake frozen croissants the brand has introduced, and they sit alongside the brand's refrigerated biscuits and cinnamon rolls as a permanent item rather than a seasonal one.
Why it’s getting attention
Two things make this worth a page rather than a paragraph. The first is that it is permanent: freezer-aisle launches with a press release behind them are usually seasonal, and a permanent addition changes how long the product is worth tracking. The second is what is missing — no price. General Mills published pack counts and weights but no figure, which is the detail most shoppers actually want and the one most coverage fills in with a retailer's own shelf price.
What Pillsbury actually announced
On September 3, 2026, General Mills announced Pillsbury Butter Grands! Croissants and Chocolate Grands! Croissants, which General Mills says are the brand's first ready-to-bake frozen croissants.
General Mills describes them as pre-shaped pastries that go straight from the freezer to the oven, with no rolling, shaping, thawing or other preparation, and says they are ready in under 30 minutes. Each croissant is built from 48 layers. The butter variety is made with real butter; the chocolate variety carries a Belgian chocolate filling.
The announcement puts them in the freezer section at retailers nationwide now, and says each package holds eight large pastries that can be baked one at a time or as a full batch.
This one is permanent, which is unusual for a launch this size
Most of what lands in the freezer aisle with a press release behind it is seasonal or limited. This is not. General Mills describes the two croissants as "a permanent addition to the freezer section at retailers nationwide," and FoodBev Media reported the same in its trade coverage of the launch.
That matters for a practical reason: there is no last day to plan around, and no reason to expect the pack to disappear after a few weeks. It also means there is no end date to record here, because none exists to record.
General Mills frames the launch as an extension of Pillsbury's push into frozen baked goods alongside its refrigerated biscuits and cinnamon rolls.
Pack sizes are published; the price is not
Pillsbury's own product page lists two items: Pillsbury Grands! Butter Croissants, Frozen Pastries, Made with Real Butter, 8 Ct, 10.4 oz, and Pillsbury Grands! Chocolate Croissants, Frozen Pastries, Made with Real Cocoa, 8 Ct, 12.4 oz.
Neither General Mills nor Pillsbury published a price, and this site does not print a price that the company has not stated. Grocery shelf prices are set by the retailer and vary by chain and location, so any figure quoted elsewhere is a retailer's price on a given day rather than a manufacturer's.
If General Mills or Pillsbury publishes a suggested price, it will be added here.
Common questions
- Where can you buy Pillsbury frozen croissants?
- In the freezer section at retailers nationwide in the US. General Mills announced them as available nationwide on September 3, 2026 and did not name specific chains.
- How much do Pillsbury Grands! Croissants cost?
- No price has been published. Neither General Mills' announcement nor Pillsbury's product page states one, and grocery prices are set per retailer.
- Are Pillsbury frozen croissants limited edition?
- No. General Mills says the Butter and Chocolate Grands! Croissants join Pillsbury's permanent lineup, so no end date has been announced.
- How many croissants come in a box?
- Eight. Pillsbury lists the butter pack as 8 count, 10.4 oz and the chocolate pack as 8 count, 12.4 oz, and says they can be baked individually or all together.
- Do they need to be thawed first?
- No. Pillsbury's product page says no proofing is required and the dough goes on a pan straight from the freezer; General Mills says they bake in under 30 minutes.
Sources
General Mills · Press release · checked Sep 27, 2026
- Pillsbury is introducing ready-to-bake frozen croissants for the first time
- Butter Grands! Croissants and Chocolate Grands! Croissants join the permanent lineup
- The croissants are available in the freezer section at retailers nationwide now
- Each croissant has 48 layers; the chocolate variety has a Belgian chocolate filling
- Each package contains eight pastries that can be baked individually or together
- The pastries bake from frozen in under 30 minutes with no rolling, shaping or thawing
- Re-read on September 12, 2026: unchanged — still says "available as a permanent addition to the freezer section at retailers nationwide", and still publishes no price and no end date.
- Re-read on September 15, 2026: unchanged — both croissant varieties still listed, no end date.
- Re-read on September 27, 2026: unchanged — both varieties still listed as a permanent addition, still no price and no end date.
- Pillsbury Frozen CroissantsOfficial
Pillsbury · Product page · checked Sep 27, 2026
- Pillsbury Grands! Butter Croissants are an 8-count, 10.4 oz pack made with real butter
- Pillsbury Grands! Chocolate Croissants are an 8-count, 12.4 oz pack made with real cocoa
- No proofing is required; the dough goes from freezer to oven on a pan
- Re-read on September 12, 2026: unchanged — both varieties still listed at 8 count (Butter 10.4 oz, Chocolate 12.4 oz), with no price shown.
- Re-read on September 15, 2026: unchanged — both croissant varieties still listed, no end date.
- Re-read on September 27, 2026: unchanged — both varieties still listed as a permanent addition, still no price and no end date.
FoodBev Media · Food publication · checked Sep 27, 2026
- Trade coverage of the launch and its place in the convenient bakery category
- The two varieties join Pillsbury's permanent line-up rather than being a limited run
- Re-read on September 12, 2026: unchanged in substance — still describes the two varieties joining the permanent line-up, with no price and no launch date given.
- Re-read on September 15, 2026: unchanged — both croissant varieties still listed, no end date.
- Re-read on September 27, 2026: unchanged — both varieties still listed as a permanent addition, still no price and no end date.