Popeyes' Honey Chicken Biscuit Landed September 28 at $5 — and Popeyes Says It Is Not a Breakfast Item

Popeyes announced the Honey Chicken Biscuit in a release dated September 28, 2026, and made it available the same day. The company's description of the sandwich is short: THAT Chicken from Popeyes on a larger version of its buttermilk biscuit, paired with two sachets of sweet honey sauce.

That is the whole of the official product description. Popeyes did not publish calorie counts, sizes, or a sauce specification, and this page does not fill those gaps in. The release names three components the chain already sells and describes the sandwich as bringing them together rather than as a new recipe.

Matt Rubin, Popeyes' Chief Marketing Officer, is quoted in the release calling it "our craveable chicken, our iconic buttermilk biscuit, and sweet honey sauce, crafted into one new sandwich."

Popeyes states $5 and attaches the note "Price may vary." That qualifier is standard for a franchised chain, and it is the reason this page prints the company's figure rather than a figure observed at any one restaurant.

Restaurant Dive reported the sandwich as priced around $5 depending on store and market, which is consistent with the company's own wording. No per-market price list has been published, so $5 is a reference price and not a guarantee of what any given restaurant charges.

Popeyes' release does not say whether the Honey Chicken Biscuit is permanent or a limited run, and it states no end date. For a chain that announces limited-time items routinely, that silence is notable rather than accidental.

Restaurant Dive reported on the day of the launch that the sandwich is a permanent menu item, designed to appeal to customers across dayparts. That reporting is the only thing on the record about its permanence, and it is a trade publication's account rather than a statement Popeyes has published itself. This page records the structured status as unknown for that reason, and will carry a confirmed answer once Popeyes states one.

A fried chicken fillet on a biscuit is the shape of a breakfast sandwich at McDonald's, Wendy's and Chick-fil-A, and Restaurant Dive put that directly to Popeyes. The company's answer was unambiguous: "This is not a breakfast item but an all-day item. We do not have a formal breakfast menu."

The practical detail behind that is opening hours. Restaurant Dive reported that Popeyes restaurants typically open around 11am, varying by location, so "all day" describes the hours the chain already trades rather than an extension into the morning.

Aneurin Canham-Clyne's piece raises the further question of whether a biscuit sandwich lets Popeyes rehearse flavours, marketing and store-level processes that a breakfast menu would eventually need, noting competitive pressure including KFC's breakfast testing. That is the reporter's analysis, not a Popeyes plan, and Popeyes has announced no breakfast programme.